What We Do

Our Approach


Based on the fact that youth sport coaches are time and resource poor, we are committed... Read more.

learning & development

A key deliverable of the Coach for Life Foundation is the production of world class digital content... Read more.


To lead our content development and to maintain our relevance to our youth coaching community... Read more.
What We Do


An ipad showing the Coach For Life Hub.An ipad showing the Coach For Life Hub.


Based on the fact that youth sport coaches are time and resource poor, we are committed to delivering high-quality, inspirational digital content that a youth sport coach can consume at a time and place that works best for them.


We are producing digital content that educates, inspires and develops our youth sport coaches using long-form documentary storytelling by profiling some of New Zealand’s special sports coaches including but not limited to; Shane McLeod, Yvette McCausland-Durie, Tony O’Connor, Don Tricker, Raylene Bates, Tom Willmott.

These coaches have delivered ongoing high performance, underpinned by a coaching philosophy that prioritises the personal development, wellbeing and enjoyment of their athletes and teams. 

We are capturing and celebrating the coaching journey of the featured coaches and bringing to life their coaching experiences and lessons learnt during their coaching careers.


To support this video content, we are building an extensive library of short “how to” videos that will enable youth sport coaches to apply learnings and practices to their own athletes and teams.

This content covers and addresses specific topics and issues that a youth sport coach has to deal with.

For example;
  • how to build a coaching philosophy
  • how to engage parents
  • how to personalise your trainings so that each athlete can grow and develop
  • how to resolve mid-season blues
  • how to motivate your athletes
  • how to resolve conflict
  • how to maintain values and standards
  • how to provide effective feedback
  • how to create a fun team environment
This content is presented in a dynamic, user-friendly manner, with clear categories, tags, and search functionality for easy navigation and access.


We will be recording long form podcasts with selected coaches who will share their coaching journey’s and philosophies. This will provide our youth sport coaches even more flexibility to consume great coaching insights, advice and inspiration when and where they like, whether commuting, exercising, or relaxing at home. 


In addition to the video content, we are developing further tools and resources that enable a coach or coaching group to delve deeper into key issues, for example workbooks are prepared for each of the documentaries
What We Do

Learning & development

Netball players on the bench yelling and cheering on their team.
A key deliverable of the Coach for Life Foundation is the production of world class digital content, both long form documentaries and short form video content that is aimed at inspiring youth sport coaches.

To support our digital content, we are committed to providing valuable resources for education and skill development.

We are dedicated to generating content that contributes to youth sport coaches learning and growth, achieved through the sharing of knowledge, best practices, and uplifting personal narratives; delivered through our videos profiling some of New Zealand’s special sport coaches.

At its essence “Learning and Development” constitutes Coach For Life’s mission to empower youth sport coaches to develop an athlete-centric coaching philosophy, foster personal development and enhance their overall positive impact to keep youth engaged in sport for life.

What we do


Two coaches giving guidance to one of their players.
To lead our content development and to maintain our relevance to our youth coaching community, we will use research to direct “what” “how” and “when” we deliver our content.

The Coach For Life Foundation undertook a research project to provide us with insights, feedback, and the data to guide us on the needs of the youth coaching community. The research examined three coaching aspects to gain insights into how we would create a sustainable and dynamic programme.

The three key areas we focused on were: 

  1. Coaching philosophy and style 
  2. Coaching learning and development 
  3. Coaching motivational drivers

We recognise that community coaches are often time-poor, so we focused on identifying easily accessible tools and resources that will help improve their performance and impact.

Our study identified the factors that influence coaches’ decisions to pursue additional education or training and how this affects their success and the impact on youth.

We also gained a better understanding of what motivates individuals to become and remain coaches, and examined the barriers to entry and retention in the coaching profession.

The valuable insights into various aspects of youth sport coaching have helped Coach For Life build our offering.